Thursday, January 24, 2008

Coffee - Is it an indicator of the economy?

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This is a $20,000 coffee maker from Japan

At Last, a $20,000 Cup of Coffee - New York Times

Starbucks Tests $1 Cup, Free Refills in Seattle - WSJ.com

According to some doom and gloomers, since Starbucks is test marketing a buck a cup coffee with free refills this must mean we are close to a recession/depression/possibly the end of the world. SBUX offering a "intro priced" product to drive more traffic in the door knowing that people will spend more than $1 on pastries or other snacks in a highly saturated market couldn't possibly be a possibility could it? maybe?

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